SpaceX's biggest rival has a 'genius' plan to cut its rocket launch costs more than 70%
An illustration of ULA's Vulcan rocket launching toward space. (In this image, used-up rocket motors are falling back to Earth. SpaceX turned heads around the world on February 6 with the first-ever launch of Falcon Heavy. The 230-foot-tall rocket's three boosters helped push Elon Musk's Tesla Roadster into space, peeled off after running low on fuel, and then careened toward Earth. Two of the 16-story boosters rocketed to a safe landing (the third fell into the ocean), and the flight was hailed as a huge success. It proved SpaceX could lift twice as much payload to space for about 25% of the cost of its closest competitor while recycling rocket parts worth tens of millions of dollars. That primary rival is United Launch Alliance, a company that aerospace industry titans Boeing and Lockheed Martin formed in 2005. ULA's largest rocket, the Delta IV Heavy, costs $350 million per launch, according to company CEO Tory Bruno. Delta IV Heavy is far more expensive t...